THE SPONSORSHIP

Sponsorship refers to the support given towards an event, person or activity using financial means or through the use of services or products. A sponsor is very similar with a benefactor as they provide support.  The benefits of sponsorship are that the sponsor can obtain brand awareness towards their organization. Increase their sales, or to help build their brand.  Sponsorship is very different than advertising, as sponsorship cannot specifically change the sponsoree’s product or event and requires outside elements to help make it successful unlike advertising.

However, in this report we will be talking about the sponsors of the Historic FIFA World Cup,  there have been a long list of sponsors since the acceptance of sponsors starting from the year 1982. However, after the 2006 FiFa World Cup in Germany, FIFA unveiled and started its new marketing and commercial Strategy, the three-tier Sponsorship Structure. The First level Tier, or Primary tier consists of FIFA Partners, the Secondary Tier refers to the World Cup Sponsors and the Third Tier are national supporters for each of the FIFA world cup events, which means that local companies on where the world cup are hosted are allowed to be sponsors.

The benefit of using this strategy is that a wide array of product category exclusivity, leaving each brand to properly and successfully distinguish itself from other competitive brands from the same product line or category, for example, If Coke-Cola is the official sponsor for the world cup, other competitors such as Pepsi or Dr.Pepper are not allowed to sponsor it as well.

The Main Sponsor for FIFA since 2006 are Adidas, Visa, Sony, Emirates, Hyundai&Kia Motors and Coca-Cola, these companies are the first tier sponsors in which they are help the development of football even after the world cup or any event affiliated with the world cup has ended. Coca-Cola being the highest in the hierarchy for the most amount of sponsorship funds given to FIFA.

In this Study, the focus will be mainly on the FIFA World Cup in Brazil hosted in the year 2014. Spending had increased from up to 40% from the previous world cup held in South Africa in 2010. FIFA’s official partner ADIDAS Kick off the first advertisement, of a video name “The Dream” which featured the likes of Luis Suarez, Lionel Messi and the brand new song released by Kanye West. A Week after the release of the video, Adidas also released a video, with legends of the game like David Beckham, Gareth Bale, Lucas Moura and Zinedine Zidane.

Other ways other companies are help sponsoring the world cup event are at least 8 Companies are paying the major Brazil Tv Network GLOBO a total of $600 million for an advertising spot or a tv presence during the duration of the games or anything related to soccer coverage. At around $75 million per each sponsor that eclipse any other event sponsored while the closest being the American Super Bowl.

What will each of the 8 companies get are a minimum of at least 1120 minutes of video insertions including 451 TV commercials that last for at least 30 seconds, quick visual mentions when announcers are discussing about the world cup games.  For other marketers who really wants to take on the world cup, Globo offers a separate package in which non-world cup sponsors can team up with official FIFA World Cup Sponsors ie, Coca-Cola, Ambe, Banco Itau and J&J to help cut cost and help share the profits and cost of each advertising spot. Apart ftom GLOBO, other companies such as Oi and Hyundai have also had arrangement with fifa towards other sources like bus sticker placement and banners across and around the stadium.

Germany National Football Team

The Teams, which our blog has chose to cover are Germany And Netherlands. 

Both teams are considered as football powerhouses and in turn grants much anticipation and hope of bring the World Cup Country Home to their particular country.

Germany Football Team  

The Germany national football team
The Germany national football team has represented Germany in international competition since 1908. It is governed by the German Football Association, and it is founded in 1900. 

Games of Germany

Group G : Germany vs Portugal 4 - 0 

Thomas Muller scores two goals

Mats Hummels scores two goals

Group G : Germany vs Ghana 2 - 2

Mario Gotze scores one goal

Miroslav Klose scores one goal

Group G : Germany vs United States 1 - 0

Thomas Muller scores one goal

Round of 16 : Germany vs Algeria 2 - 1

Andre Schurrle scores one goal

Mesut Ozil scores one goal

Quarter Finals : Germany vs France 1 - 0

Mats Hummels scores one goal

Semi Finals : Germany vs Brazil 7 - 1

Thomas Muller scores one goal

Miroslav Klose scores one goal

Toni Kroos scores two goals

Sami Khedira scores one goal

Andre Schurrle scores two goals

Final : Germany vs Argentina 1 -0

Mario Gotze scores one goal

Players of Germany

11 Miroslav Klose (born on 9 June 1978)
The Forward.

16 Philipp Lahm (born on 11 November 1983)
The Defender. Is also the Captain.

7 Bastian Schweinsteiger (born on 1 August 1984)
The Midfielder.

10 Lukas Podolski (4 June 1985)
The Forward/Midfielder.

6 Sami Khedira (born on 4 April 1987)
The Midfielder.

17 Per Mertesacker (born on 29 September 1984)
The Defender.

18 Toni Kroos (born on 4 January 1990)
The Midfielder.

20 Jerome Boateng (born on 3 September 1988) 
The Defender.

8 Mesut Ozil (born on 15 October 1988)
The Midfielder.

9 Andre Schurrle (born on 6 November 1990)
The Midfielder.

21 Shkodran Mustafi (born on 17 April 1992)
The Defender.

19 Mario Gotze (born on 3 June 1992)
The Midfielder

4 Benedikt Howedes (born on 29 February 1988)
The defender.

15 Mats Hummels (born on 16 December 1988)
The defender

25 Thomas Muller (born on 13 September 1989)
The Forward

14 Julian Draxler (born on 20 September 1993)
The Midfielder

2 Kevin Großkreutz (born on 19 July 1988)
The Defender

28 Matthias Ginter (born on 19 January 1994)
The Defender

1 Manual Neuer (born on 27 March 1986)
The Goalkeeper

12 Ron-Robert Zieler (12 February 1989)
The Goalkeeper










The Coach of Germany - Joachim Low

Joachim Low.  is a german football manager and former millfielder. He was assistant manager for Vfb stuttgart. After the dismay campaign during the Euro 2004. Jurgen Klinsmann took Joachim Low as his assistant manager. When Klinsmann opted out from renewing his contract in 2006, Joachim Low officially took over the German Team.
He led the German Team to World Cup Glory in Brazil in 2014 with 5 wins -1 draw and 0 loses with a goal difference of 19-4. 

Netherlands National Football Team

The Teams, which our blog has chose to cover are Germany And Netherlands. 

Both teams are considered as football powerhouses and in turn grants much anticipation and hope of bring the World Cup Country Home to their particular country.

Netherlands Football Team - Oranje

The Netherlands national football team

The Netherlands national football team represents the Netherlands in international association football. It is controlled by the Royal Netherlands Football Association, the governing body for football in the Netherlands.

Founded: 1889

Training ground: Amsterdam Arena

Arenas Stadiums: Amsterdam Arena, De Kuip, Philips Stadion

Games of Netherlands

Group B : Netherlands vs spain 5 – 1

Robin van persie scores two goals

Arjen robben scores two goals

Stefan de vrij scores one goal

Group B : Netherlands vs Australia 3 – 2

Arjen robben scores one goal

Memphis depay scores one goal

Robin van persie scores one goal

Group B : Netherlands vs chile 2 - 0

Memphis depay scores one goal

Leroy fer scores one goal

Round of 16 : Netherlands vs Mexico 2-1

Wesley Sneijder scores one goal

Klaas Jan Huntelaar scores one goal

Quarter Finals : Netherlands vs Costa Rica W0-0 (4-3) penalties

Semi Finals : Netherlands vs Argentina W0-0 (2-4) penalties

Players of Netherlands

9 Robin van Persie (born on 6 August 1983)
The Forward. Captain of the team. 

11 Arjen Robben (born on 23 January 1984)
The Midfielder. 

21 Memphis Depay (born on 13 February 1994)
The Midfielder. 

17 Jeremain Lens (born on 24 November 1987)
The forwards.

10 Wesley Sneijider (born on 9 June 1984)
The Midfielder.

4 Bruno Martins Indi (born on 8 February 1992)
The Defender. 

5 Daley Blind (born on 9 March 1990)
The Defender. 

7 Daryl Janmaat (born on 22 July 1989)
The Defender.

15 Dirk Kuyt (born on 22 July 1980)
The Forward.

20 Georginio Wijnaldum (born on 11 November 1990)
The Midfielder. 

13 Joel Veltman (born on 15 January 1992)
The Defender.

8 Jonathan de Guzman (born on 13 September 1987)
The Midfielder.

16 Jordy Clasie (born on 27 June 1991)
The Midfielder.

19 Klaas-jan Huntelaar (born on 12 August 1983)
The Forward.

18 Leroy Fer (born on 5 January 1990)
The Midfielder.

6 Nigel de Jong (born on 30 November 1984)
The Midfielder.

12 Paul Verhaegh (born on 1 September 1983)
The Defender.

2 Ron Vlaar (born on 16 February 1985)
The Defender. 

3 Stefan de Vrij (born on 5 February 1992)
The Defender.  

14 Terence Kongolo (born on 14 February 1994)
The Defender. 

1 Jasper Cillessen (born on 22 April 1989)
The Goalkeeper.

22 Michel Vorm (born on 20 October 1983)
The Goalkeeper.

23 Tim Krul (born on 3 April 1988)
The Goalkeeper. 

The Coach of Netherlands - Louis Van Gaal

Louis Van Gaal is a Dutch football manager(manager of the Dutch national team), he was formerly manager of Ajax Barcelona on 19 May 2014. 

He was appointed as the manager of Manchester United on a three-year contract beginning from the 2014-15 season. 

He led the Netherlands through its 2014 FIFA World Cup qualification group.